Maggie Macnab is a designer, educator and author. She founded Macnab Design in 1981 and received highest honors from the American Advertising Federation ADDY for logo design in 1983. She has continued to receive national and international recognition for creating design that focuses on meaning, beauty and usefulness. Her unique approach integrates symbolic information into design to create effective and accessible visual communications that translate into any language and any culture.
Maggie’s work is based in the following principles:
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Powerful communication communicates seamlessly and intuitively
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Appropriate and immediate relationships must be established between the visual concept and the message to be effective
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Strategically planned creative communications are effective, aesthetic and elegant and remain constant over time, essential to the brand
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Creating a relationship with your audience creates recognition and results for your products and services
Maggie has taught design “experience” since 1997, and
has written two books on design based in nature and
intuitive principles.
Maggie's books: Design by Nature: Using Universal Forms and Prinicples in Design Decoding Design: Understanding and Using Symbols in Visual
Communication
